Seeking options at ITB in Berlin

Meetings between senior leaders of the tourism industry are just starting. On March 7^th, representatives from different countries will meet in the ITB in Berlin, Germany.

Among the topics to be addressed at one of the major European trade fairs is the importance of the creation of tourist routes to strengthen the products supply from the Silk Road, as well as attract investment.

Additionally, options of how to reduce the influence of a negative perception in consumer behavior will also be addressed.

The UNWTO Secretary-General will present the tourism trends and figures for 2011 and outlook for 2012. UNWTO will also launch the World Tourism Day 2012 official celebrations with the presence of the Secretary of State for Tourism, Isabel Borrego Cortés, under the theme: Tourism and Sustainable Energy: Powering Sustainable Development.

President and CEO of World Travel and Tourism Council (WTTC), David Scowsill, will also be present to highlight the joint efforts of WTTC and UNWTO to promote a common agenda on visa facilitation, as a measure of economic growth.