The Tourism Authority of Panama (ATP) has announced the launch of its social media platform on Facebook, under the name CurtaPanama. Brazilian travelers are invited to participate actively and to continue interacting in order to learn about innovations and the latest tourism offers from Panama.
"Our main goal is to promote the extraordinary destinations that Panama offers, and to further reinforce our strong presence within social media through specific actions for the Brazilian market. This, in turn, will help us to increase our audience, and communicate the great tourism diversity found in our country,” said Salomón Shamah, Minister of tourism.
After the success of the social platforms, EnjoyPanama and DisfrutaPanama - which now have more than 57,000 fans on Facebook and Twitter- the idea emerged about launching a Facebook page for the Brazilian market. This would allow for communication directly with this particular audience, and create and maintain loyal followers.
Thanks to this initiative, Panama is utilizing the latest in social media as a tool for promoting tourist attractions, events, and new hotels in the country. This initiative will offer visitors an important source of information through digital platforms.