The World Travel Market Fair is England’s most important fair and one of the three most important fairs in Europe. This significant event brings together operators, media, service providers, airlines, and products from their respective industries, among other important entities. Ernesto Orillac, Vice-Minister of Tourism in Panama, stated that ‘with its sophisticated stand and modern technology and design, Panama was one the most visited countries by operators, airlines, media, and principal representatives from the British and international tourism world, which leads to very positive results and great perspectives for the year 2012.’

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The Panamanian tourism has been identified as a key developing sector by British businessmen, and some airlines have manifested their intention to broadening their route frequency between Panama and England. According to Orillac, every day ‘Panama has better rates and promotions, and the only way to reduce them in order to make the region even more competitive is by bringing more airlines; and that is exactly what [they] are intending to do.’ Earlier this year, Panama launched an international campaign to attract more visitors. Orillac also stated that they have also been working on this campaign with tourism operators, including those from France, in order to make ‘the campaign stronger every day, as this is an ongoing process that will bring very positive results in the future.’ The Word Travel Market 2011 achieved a higher number of visitors compared to 2010 as well as had over 460 events coordinated by 36 countries.