One of the support arms of the country in the European market has been Orizonia, the Spanish group was previously the commercial development of the airline Iberia, which has allowed him to position themselves in this country and be considered among the leading tourism businesses by royalty.
This was demonstrated when the Prince of Asturias, Felipe de Borbón, visited the company's stand at the launch of version 32 of the International Tourism Fair (Fitur) in Spain.
POSITIONING
Orizonia has 900 travel agencies in Spain and more than 9 000 outlets across the country, so that the objective of Panama is that 'every day we increase participation or space in the catalogs of this group, "said DeputyTourism Authority of Panama (ATP), Ernesto Orillac.
Currently, the circuits that promotes Panama ranging from 7 to 21 days, 'the idea is to get more and more varied products for agents to have more products to choose from, "he added Orillac.
The deputy minister specified that the agreement with the marketing group consists of Panama under a contract for a year, including briefings with tour operators, fans and press trip agencies, among others.
For Jacinta Fernandez, regional director of the Center Zone Orizonia, 'the last two years the destination has picked up enough ".
Fernandez acknowledged that initially showed Panama as an expensive place 'for us was not a cheap destination, now we've been accommodating and have a very good value for money and is a destination for a great future, because it has everything'.
Always the air element is the heaviest in a product, said the specialist, but 'to be an airline which operates direct and quite often cheaper destination."
BUSINESS
Far from presenting difficulties because of the recession now lives in Spain, the representatives who attended Fitur Panama, including Panama Hotel, Playa Blanca and Trump Ocean Club, among others, spoke with entrepreneurs from other countries to find the hotels of Panama.
INVESTMENT
The ATP 42 000 paid $ 628 with 32 cents for the 300 square meters of floor space plus 36 square feet of the top of the stand he held at the Instituto Ferial de Madrid, in addition, 43 000 592 U.S. dollars were invested in animation services, catering and others.
For the creation of the stand is allocated more than $ 200 000, used in materials such as lacquered wood, white and black, plasmas screens of different sizes, a water fountain and furniture for companies and customers, and other luminaries.
The modern concept that reflects the city of Panama, with all its benefits, allowed to surpass other countries in Europe, Asia and Latin America to get the best booth award, given by the organizers of Fitur.
